Sales & Marketing
Enables you to immediately boost the profitability of your
organization by increasing revenues and reducing operational
costs.
Forecast revenues accurately. Track every lead. Follow each deal
through the pipeline. Understand where bottlenecks occur and
why. Stay on top of key sales metrics that determine your
organization's success— such as sales pipeline, forecasting, and
performance over competitors with instant access to standard
and customized reports.
Easily track the effectiveness of individual initiatives and long-term, integrated marketing
campaigns. Know precisely where to find your most highly qualified leads. Keep your finger
on
the pulse of demographic and market trends affecting your business with instant access to
standard and customized reports.
Forecast revenues accurately
Because the sales pipeline is completely transparent and continually updated in real time,
everyone in your organization — including field sales, manufacturing, purchasing, and
corporate executives — possess a clear, reliable understanding of near-term future events,
and can focus their resources accordingly.
Close more deals
Complete visibility into your sales process enables each member of your sales team to know
precisely what the others are working on, so they can collaborate to transform sales
prospects into profitable customers. Teams across your organization can effectively work
together to close accounts by scheduling events, assigning tasks, coordinating meetings,
flagging new opportunities, and updating client files on every account.
Seize all sales opportunities
Every lead is immediately recorded, automatically routed to the right person, and tracked
through the pipeline in real time, no opportunity is ever missed, and no competitive
challenge
goes unnoticed. Because leads are captured, recorded, and routed to the appropriate
person
whether they come from your Web site, telephone, or other source, you never miss a single
sales opportunity, and you always know your best sources for finding highly qualified
prospects. You are assured the handoff to sales is flawless and you never miss a single
sales
opportunity.
Enable collaborative and consistent customer management
Real-time, company-wide access to detailed account data enables you to facilitate
collaboration between sales, customer service & support, and marketing personnel. With
instant access to all communication, including email, notes, calls, resolutions, and more, you
can collectively manage customer relationships across your entire organization.
Recognize "Big Picture" market trends
It's so easy to review, "slice and dice," or otherwise analyze current and historical sales data
that you immediately spot changes in customer behavior or shifts in key market indicators.
Armed with a comprehensive contextual view of both past and current events, your sales
organization naturally responds to evolving customer needs.
Measure and maximize campaign effectiveness
You can justify your sales and marketing expenditures and continually improve the
effectiveness of all your marketing activities by leveraging detailed tracking, reporting, and
analytical tools that give you precise measurements of the success of everything from a
single radio spot to a year-long multi-media campaign.
Optimize your market segmentation
Systematic list management capabilities enable you to segment customers into identifiable
groups and deliver a unique marketing message to each group. Lists are easily exported for
sharing with direct mail houses and partner agencies. You can rapidly facilitate customer
communications, lead cultivation, and cross-sell / up-sell campaigns by delivering
personalized messages directly to the inboxes of targeted customers or prospects. By giving
sales and marketing professionals access to a growing stable of standard, customizable
templates, you can ensure that email messaging is consistent with marketing communication
strategies.
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Testimonials
•CFS Service Corporation
"I have found it to be an invaluable tool
for the service contracting business. I
have been very satisfied with the
product and more importantly the
support..."
•ME Flow, Inc.
"I have nothing but outstanding things
to say about everyone I have dealt with.
I feel we have made a perfect choice in
software that will allow us to grow and
be more profitable as time goes on."